The purpose of ________ is to study what a retailer is presently doing,appraise performance,and make recommendations for the future.
A) benchmarking
B) gap analysis
C) scenario analysis
D) a retail audit

Question

Quizplus · Accepted Answer

A retail audit is specifically designed to study a retailer's current practices, assess how well they are performing, and make suggestions for future improvement. Benchmarking involves comparing a retailer's performance to that of other companies in the same industry, gap analysis identifies gaps between current and desired performance levels, and scenario analysis involves evaluating potential future scenarios and their impacts on the retailer's operations. While these techniques may be useful in their own right, they are not specifically focused on analyzing a retailer's current practices and making recommendations for the future in the same way that a retail audit is.

The Purpose of ________ Is to Study What a Retailer