An investigation of a retailer's total retailing effort or some aspect of it is a ________.
A) retail audit
B) situation analysis
C) retail strategic plan
D) retail information system

Question

Quizplus · Accepted Answer

A retail audit is an assessment of a retailer's overall retailing effort or a specific aspect of it, such as merchandise management, pricing, promotion, or service level. The purpose of a retail audit is to identify strengths and weaknesses in the retailer's operations and to develop recommendations for improvement.

An Investigation of a Retailer's Total Retailing Effort or Some