A retailer wants to study the effect of store brand on customer perception of quality.While the same exact knit shirts are shown to respondents,one-half are labeled with the store's dealer brand and the other half with a nationally advertised manufacturer's brand.Respondents are told to rate the quality of each shirt.They are told that the purpose of the study is to refine the store's quality measurement scale.This illustrates ________.
A) a simulation
B) a disguised survey
C) a nondisguised survey
D) observation

Question

Quizplus · Accepted Answer

This scenario describes a disguised survey where the purpose of the study is not disclosed to the respondents, and instead, a different purpose is given to avoid bias in responses.

A Retailer Wants to Study the Effect of Store Brand