A franchisee needs to determine its sales in a specific geographic area in conjunction with a major legal court case against a franchisor.The retailer should utilize ________.
A) a probability sample
B) a nonprobability sample
C) simulation
D) an experiment

Question

Quizplus · Accepted Answer

A probability sample is the best choice in this situation because it ensures that every member of the population (in this case, the geographic area in question) has an equal chance of being selected for the sample. This helps to ensure that the sample is representative of the population and accurately reflects the sales in the area. This is important in legal cases, as the accuracy of data may be scrutinized and challenged in court.

A Franchisee Needs to Determine Its Sales in a Specific