A drug store chain customarily sells items,such as nationally advertised film,batteries,and shampoo,at low cost in an attempt to increase store traffic and sales of other merchandise.It seeks to determine the percentage of shoppers that purchased any of these three goods who also bought at least $10 in additional goods on the same shopping trip.This can be determined through an analysis of ________.
A) telephone survey
B) personal survey
C) observation
D) sales invoices

Question

Quizplus · Accepted Answer

Sales invoices would provide the most accurate and objective data on whether a customer purchased any of the three specified goods and if they also purchased at least $10 in additional goods on the same shopping trip. This data could be analyzed to determine the percentage of shoppers who meet this criteria. Telephone surveys and personal surveys may be subject to personal bias or incomplete responses, while observation may not provide enough information on actual purchases.

A Drug Store Chain Customarily Sells Items,such as Nationally Advertised