Which does not represent a systematic method of research?
A) pre-testing of a survey to determine potential biases in wording
B) verifying that interviews were actually conducted with selected respondents by use of a telephone
C) use of a nonprobability sample in a legal case involving retail pricing
D) removing potential respondents, who have moved prior to a store being renovated, from a store image survey

Question

Quizplus · Accepted Answer

Use of a nonprobability sample does not represent a systematic method of research as it may not be representative of the population and may introduce bias into the study. Systematic methods of research involve structured procedures for sampling, data collection, analysis, and reporting to minimize errors and increase the validity and reliability of the findings. A, B, and D represent systematic methods of research in terms of pre-testing, verification, and removal of potential biases in surveys.

Which Does Not Represent a Systematic Method of Research