One or more elements of a retail strategy mix are manipulated under controlled conditions in which research technique?
A) observation
B) simulation
C) survey
D) experiment

Question

Quizplus · Accepted Answer

In an experiment, one or more elements of a retail strategy mix are manipulated under controlled conditions to observe the effects on consumer behavior. This research technique allows for the identification of cause-and-effect relationships between variables, making it the best choice for studying the impact of different retail strategies. Observation involves simply observing consumer behavior without manipulating any variables, while surveys involve asking consumers about their perceptions and experiences. Simulation is a type of experimental technique, but is typically used more for testing the performance of a retail store rather than its strategy mix.

One or More Elements of a Retail Strategy Mix Are