A major advantage of primary data is that the ________.
A) study is inexpensive
B) methodology is conducted for the current study
C) data are readily available
D) data can always be collected by a single retailer

Question

Quizplus · Accepted Answer

Primary data is collected for the specific research study, which allows for the methodology to be tailored to the research question at hand. This ensures that the data collected is relevant and useful for the current study.

A Major Advantage of Primary Data Is That the ________