To properly study customer defection rates,a retailer needs ________.
A) an experimental design
B) a competitive intelligence reporting system
C) a marketing information system
D) a customer database

Question

Quizplus · Accepted Answer

To properly study customer defection rates, a retailer needs a customer database that stores information about the customers, such as purchase history, demographics, and transactional data. This information can reveal patterns and trends in customer behavior, which can help retailers identify why customers are leaving and take steps to retain them. An experimental design may be useful for testing retention strategies, but it is not necessary for studying defection rates. A competitive intelligence reporting system may provide information about competitors' customer retention strategies, but it is not essential for analyzing a retailer's own customer defection rates. A marketing information system may provide general market data, but it may not capture specific customer behavior needed to analyze defection rates.

To Properly Study Customer Defection Rates,a Retailer Needs ________