A customer loyalty program is part of ________.
A) relationship retailing
B) customer satisfaction
C) transactional retailing
D) revolving credit

Question

Quizplus · Accepted Answer

A customer loyalty program is a key aspect of relationship retailing. It focuses on building a strong bond with customers, increasing their likelihood to return and make repeat purchases. This is in contrast to transactional retailing, which focuses on one-time sales transactions, and revolving credit, which is a financial service. Customer satisfaction is important for all businesses, but it is not specifically related to loyalty programs.

A Customer Loyalty Program Is Part of ________