A retailer bases its overall customer service strategy on providing a 7-day return policy,having sufficient quantities of advertised goods on hand,and well-lit parking areas.The retailer's retail strategy can be described as a(n)________.
A) optimal retail strategy
B) augmented retail strategy
C) expected retail strategy
D) potential retail strategy

Question

Quizplus · Accepted Answer

The retailer's approach is centered around meeting customer expectations, which are typically a 7-day return policy, availability of advertised goods, and adequate parking facilities. This retail strategy that strives to meet standard customer expectations is known as an expected retail strategy.

A Retailer Bases Its Overall Customer Service Strategy on Providing