Which statement concerning retail technology is not correct?
A) The roles of technology and humans must be clear and consistent with the objectives and style of a business.
B) Technology can be viewed as impersonal and cold by some consumers.
C) Consumers should be forced to use the most advanced technology as a means of cost control.
D) Customers now expect certain technological advances, such as feedback on product availability.

Question

Quizplus · Accepted Answer

Consumers should not be forced to use any particular technology. It is important to offer various options and let consumers choose the method that is most convenient for them. Forcing consumers to use a particular technology can harm customer satisfaction and ultimately drive them away.

Which Statement Concerning Retail Technology Is Not Correct