Which retail strategy focuses on existing customers?
A) the retail concept
B) the functional approach to retailing
C) relationship retailing
D) transactional retailing

Question

Quizplus · Accepted Answer

Relationship retailing focuses on building and maintaining strong relationships with existing customers by providing personalized experiences and excellent customer service. This strategy aims to increase customer loyalty, retention, and lifetime value.

Which Retail Strategy Focuses on Existing Customers