Retailers typically study prospective locations in terms of the characteristics of shoppers,neighboring retailers,pedestrian traffic counts by day of week and hour,and parking facilities.This intensive analysis is due to the ________.
A) importance of impulse sales to all retailers
B) long-term nature of retail leases
C) high rent charged for store locations
D) need to attract consumers to a store location

Question

Quizplus · Accepted Answer

Retailers study prospective locations in order to attract consumers to their store location. They want to ensure that the characteristics of shoppers, neighboring retailers, pedestrian traffic counts, and parking facilities are all favorable in order to increase the chances of consumers visiting their store.

Retailers Typically Study Prospective Locations in Terms of the Characteristics