A characteristic of relationship retailing is ________.
A) reliance on a database of current customers
B) search for new customers
C) constant bargaining between customers and suppliers
D) low trust among channel members

Question

Quizplus · Accepted Answer

Relationship retailing relies heavily on maintaining a database of current customers to build long-term relationships with them. The focus is on providing personalized services and experiences to the existing customer base rather than searching for new ones. Constant bargaining and low trust are not characteristic of relationship retailing.

A Characteristic of Relationship Retailing Is ________