Perceived quality is ______.
A)the customer's view of quality
B)the tangible characteristics of a product
C)the quality actually received by the consumer
D)the price paid by the consumer

Question

Quizplus · Accepted Answer

Perceived quality is the customer's view of quality, which may or may not align with the actual quality of the product. It is subjective and depends on the customer's expectations, experiences, and preferences. It is not the same as the tangible characteristics of a product (B) or the quality actually received by the consumer (C), but it can influence both. The price paid by the consumer (D) is not directly related to perceived quality, although it can affect customer expectations and perceptions.

Perceived Quality Is ______