The specific group of customers at whom a company aims its good or services is referred to as a ________.
A)market segmentation
B)bootstrap marketing
C)niche marketing
D)target market

Question

Quizplus · Accepted Answer

The specific group of customers at whom a company aims its goods or services is referred to as the target market. The other options are related to marketing strategies, but do not specifically refer to the audience being targeted. Market segmentation is the process of dividing a market into smaller groups with similar needs and characteristics. Bootstrap marketing involves marketing on a shoestring budget using creative and low-cost techniques. Niche marketing is a strategy in which a company focuses on a small, specific segment of the market that may be overlooked by larger competitors.

The Specific Group of Customers at Whom a Company Aims