Which of the following is not one of the objectives a bootstrap marketing plan should accomplish?
A)Determine customer needs and wants through market research.
B)Determine how the company will be able to serve all customers.
C)Analyze the firm's competitive advantages and build a marketing strategy around them.
D)Create a marketing mix that meets customer needs and wants.

Question

Quizplus · Accepted Answer

A bootstrap marketing plan should focus on identifying and meeting the needs and wants of a specific target market with a limited budget. It should not aim to serve all customers as this is not feasible with limited resources. The other objectives listed are appropriate for a bootstrap marketing plan.

Which of the Following Is Not One of the Objectives