Bootstrap marketing is a marketing approach that takes an unconventional, low-cost and creative approach to marketing that can give ________ a competitive edge over ________ competitors.
A)small companies; larger
B)larger companies; smaller
C)small companies; entrepreneurial
D)entrepreneurs; small

Question

Quizplus · Accepted Answer

Bootstrap marketing is especially effective for small companies with limited budgets, as it allows them to gain an advantage over their larger competitors with fewer resources.

Bootstrap Marketing Is a Marketing Approach That Takes an Unconventional