Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?
A) Market share
B) Advertising
C) Promotion
D) Profit management
E) Customer relations

Question

Quizplus · Accepted Answer

Promotion refers to the use of various communication techniques to inform, persuade, and remind customers about a product or service. This includes advertising, personal selling, sales promotion, public relations, and direct marketing. The goal of promotion is to increase sales and generate customer interest and loyalty. Market share refers to the percentage of total sales in a particular market that is held by a specific company. Advertising is a subset of promotion that specifically involves paid communication through various media channels. Profit management and customer relations are not directly related to the process of communicating and selling a product.

Which of the Following Terms Refers to Finding the Most