Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?
A) Physical distribution
B) Promotion and positioning
C) Product distribution
D) Transportation modes
E) Product placement

Question

Quizplus · Accepted Answer

Physical distribution refers specifically to the activities needed to move products efficiently from manufacturer to consumer. Promotion and positioning refer to advertising and marketing strategies. Product distribution and product placement are more general terms that can encompass physical distribution as well as other aspects of getting a product to market. Transportation modes are a component of physical distribution but do not refer specifically to the overall process.

Which of the Following Terms Refers Specifically to the Activities