Which of the following statements about creative strategy and its execution is true?
A)A good creative strategy and execution guarantees a brand will exceed its sales objectives.
B)A good creative strategy never fails in reviving a declining brand.
C)Ads that are highly creative may not increase sales of a brand.
D)Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
E)Good creative strategy cannot help a struggling brand regain its former prominencE.Many companies have solid marketing and promotional plans and spend substantial amounts of money on advertising, yet have difficulty coming up with a creative campaign that will differentiate them from their competitors.However, just because an ad or commercial is creative or popular does not mean it will increase sales or revive a declining brand.Many ads have won awards for creativity but failed to increase sales.

Question

Quizplus · Accepted Answer

The statement "Ads that are highly creative may not increase sales of a brand" is true. A good creative strategy is important, but it is not a guarantee of sales success. Many factors, such as targeting the right audience and delivering a clear message, also play a crucial role in advertising effectiveness.

Which of the Following Statements About Creative Strategy and Its