Which of the following statements describes a potential problem associated with indirect headlines in print ads?
A)They generate curiosity in readers, which takes attention away from the message.
B)They may not be provocative enough to direct a reader's attention to the rest of the message.
C)They avoid the use of questions or provocations.
D)They avoid the use of how-to statements.
E)They are often treated as subheads.

Question

Quizplus · Accepted Answer

Indirect headlines may not immediately grab the reader's attention and may not be provocative enough to encourage continued reading. As a result, readers may overlook the message and not engage with the ad.

Which of the Following Statements Describes a Potential Problem Associated