Which of the following questions should be used as a criterion when evaluating creative output?
A)Does the creative approach create a segmentation base?
B)Is the creative approach consistent with that used by the competition?
C)Is the ad truthful and tasteful?
D)Does the creative approach support a market aggregation strategy?
E)Does the creative approach use a dramatic execution style?

Question

Quizplus · Accepted Answer

The question of whether the creative output is truthful and tasteful is an essential criterion when evaluating creative output. The advertising and marketing industry has ethical and legal standards, and it is crucial to ensure that the creative output does not violate these standards. This criterion also ensures that the creative output does not offend or harm the target audience. The other options do not directly address the essential aspect of evaluating creative output.

Which of the Following Questions Should Be Used as a Criterion