Which of the following statements about product placement advertising is true?
A)The product placements benefit from low potential for exposure.
B)There is a strong source association between actors and the products featured through product placements.
C)The major advantage associated with the use of product placement advertising is its relatively low cost.
D)The recall of product placements is generally lower than that of television ads.
E)Alcohol and tobacco companies are legally prohibited from using product placements.

Question

Quizplus · Accepted Answer

Product placement advertising benefits from a strong source association between actors and the products they feature. They are seen as using and endorsing those products, which can positively influence consumer attitudes and behavior. Option A is incorrect because product placements benefit from high potential for exposure, as they are integrated into the storyline and setting of TV shows, movies, and video games. Option C is incorrect as product placement advertising can be relatively expensive, especially for major productions. Option D is incorrect as research has shown that recall of product placements is generally higher than that of traditional ads. Option E is incorrect as alcohol and tobacco companies are not legally prohibited from using product placements, but there are some restrictions on their use.

Which of the Following Statements About Product Placement Advertising Is