_____ is a nontraditional form of advertising that blends marketing and recreation through television, film, music talent, and technology.
A)Flighting
B)Branded entertainment
C)Direct response promotion
D)Publicity
E)Sales promotion

Question

Quizplus · Accepted Answer

Branded entertainment is a nontraditional form of advertising that merges marketing and entertainment through various mediums such as TV shows, movies, music talent, and technology. The goal of branded entertainment is to create a more engaging experience for the audience that goes beyond traditional advertising.

_____ Is a Nontraditional Form of Advertising That Blends Marketing