Which of the following statements best compares the cost per thousand (CPM) for movie theater advertising with that of other media?
A)The CPM for movie theater advertising is lower than that for magazines.
B)Movie ads have a lower CPM than radio ads, but higher than newspaper ads.
C)When compared to other advertising media, the CPM is quite high for movie ads.
D)Unlike print media, the CPM is quite low for movie ads.
E)The CPM for movie theater advertising is equal to that of other forms of advertising media.

Question

Quizplus · Accepted Answer

Movie theater advertising generally has a higher cost per thousand impressions (CPM) compared to other media, such as radio and newspapers. It can be similar to or even higher than the CPM for magazine ads. Therefore, option C is the best choice as it correctly states that movie theater advertising has a relatively high CPM compared to other media.

Which of the Following Statements Best Compares the Cost Per