Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision-making. Which of the following would best support a marketer in producing quick and easily measurable jump in sales?
A)Mass-media advertising
B)A strategy that enhances the advertising carryover effect
C)Sales promotions such as coupons and price discounts
D)Bait-and-switch marketing techniques
E)Out-of-home advertising media

Question

Quizplus · Accepted Answer

Sales promotions such as coupons and price discounts have been shown to produce quick and easily measurable jumps in sales, making them an effective method for marketers to show the effectiveness of their decision-making. Mass-media advertising and out-of-home advertising can also be effective, but they may not produce immediate results that can be easily measured. Bait-and-switch techniques are unethical and can damage a company's reputation, and strategies that only enhance the advertising carryover effect may not have a tangible impact on sales.

Marketers Who Are Being Held Accountable for Strategy Implementation Often