How are marketers responding to the fragmentation of the consumer market?
A)They are using more media monitoring services to make event sponsorship more successful.
B)They are using more traditional mass-media based advertising.
C)They are using more sales promotions that are tied to local events.
D)They are employing clipping services to determine the effectiveness of their press releases.
E)They are ignoring the fragmentation of the consumer market and are continuing to do business as usual.

Question

Quizplus · Accepted Answer

Marketers are responding to the fragmentation of the consumer market by using more sales promotions that are tied to local events. This approach allows them to target a specific audience and create a more personalized experience for consumers. With the rise of social media, marketers are also utilizing these platforms to reach relevant audiences in a more targeted way. By understanding the unique interests and behaviors of their target audience, marketers can create campaigns that resonate with consumers on a more personal level.

How Are Marketers Responding to the Fragmentation of the Consumer