Which of the following serves as a reason for the increase in sales promotion?
A)Growing power of retailers
B)Increasing brand loyalty of customers
C)Lack of short-term focus among marketers
D)Decreased promotional sensitivity
E)Decreased competition

Question

Quizplus · Accepted Answer

The growing power of retailers has led to an increase in demand for sales promotion as retailers often require manufacturers to provide promotional incentives in order to stock their products.

Answer: C
 The lack of short-term focus among marketers has resulted in an increased emphasis on sales promotion as a way to achieve quick sales results and meet immediate marketing goals.

Answer: D
 Decreased promotional sensitivity has led to an increase in the use of sales promotion as consumers have become less responsive to traditional advertising methods and more reliant on promotional incentives.

Therefore, the best choices are A, C, and D.

Which of the Following Serves as a Reason for the Increase