The relationship between EC investment and organizational performance is
A) direct.
B) indirect.
C) shared with other investments.
D) not measurable.

Question

Quizplus · Accepted Answer

The relationship between EC investment and organizational performance is indirect. EC investments can lead to improved organizational performance through various channels such as enhancing customer experience and engagement, improving operational efficiency, and enabling better decision-making, but the impact may not be immediate or direct. The effects of EC investments are often intertwined with other investments, such as marketing or human resources, and may be difficult to isolate and measure.

The Relationship Between EC Investment and Organizational Performance Is