In B2C,an example of a tangible EC metric from the buyer's perspective is
A) ease of use of EC.
B) convenience in purchasing.
C) profit per customer.
D) cost/price of the product.

Question

Quizplus · Accepted Answer

The cost/price of the product is a tangible metric from the buyer's perspective as it directly affects their purchasing decision. If the price is too high, the customer may choose not to make a purchase or seek out a lower-cost alternative. This metric can also be compared across different websites or platforms to find the best deal.

In B2C,an Example of a Tangible EC Metric from the Buyer's