Which of the following involves scanning the business environment to collect and interpret relevant information about direct competitors,indirect competitors,and potential competitors?
A) environmental evaluation
B) competitor evaluation
C) corporate espionage
D) competitor analysis

Question

Quizplus · Accepted Answer

Competitor analysis involves scanning the environment to collect and interpret relevant information about direct competitors, indirect competitors, and potential competitors. Environmental evaluation refers to evaluating the external factors that may impact the business, while corporate espionage is illegal and involves stealing confidential information from competitors.

Which of the Following Involves Scanning the Business Environment to Collect