An analytical tool in which a company looks for points of differentiation between competitors and itself is called
A) SWOT analysis.
B) competitor analysis grid.
C) scenario planning.
D) strategy assessment.

Question

Quizplus · Accepted Answer

The competitor analysis grid helps a company identify points of differentiation between itself and its competitors by comparing factors such as price, quality, location, and marketing strategies. SWOT analysis evaluates a company's internal strengths and weaknesses as well as external opportunities and threats. Scenario planning involves analyzing potential future events and their impact on a company's strategy. Strategy assessment is a broad term that could refer to any number of tools or methods used to evaluate the effectiveness of a company's strategy.

An Analytical Tool in Which a Company Looks for Points