A specific outcome of the strategy initiation phase is a clear statement of the company's ________,which summarizes the customer segment,competitor target,and the core differentiation of one's product from the offerings of competitors.
A) company analysis
B) value proposition
C) core competency
D) functional strategy

Question

Quizplus · Accepted Answer

The clear statement mentioned in the question is known as the value proposition. It outlines the unique characteristics of a company's product or service that differentiate it from its competitors and appeals to its target customers. The other options are not applicable in this context, as company analysis refers to a broader evaluation of the business and its environment, core competency refers to the specific skills and capabilities of the company, and functional strategy is a more detailed plan of action for implementing the overall strategy.

A Specific Outcome of the Strategy Initiation Phase Is a Clear