Incorporating structures and processes that are appropriate for both the creative impulse into the systematic implementation of innovation is known as a(n)_________________.
A) change due to environmental forces
B) environmental opportunity
C) technology change
D) product change
E) ambidextrous approach to change

Question

Quizplus · Accepted Answer

The description provided in the question is indicative of the ambidextrous approach to change. This approach involves balancing the exploration of new ideas with the exploitation of existing competencies to leverage the benefits of innovation. This allows organizations to simultaneously generate new opportunities while refining existing ones, leading to sustained competitive advantage.

Incorporating Structures and Processes That Are Appropriate for Both the Creative