Under the assumptions of the BCG Matrix,a 'dog' has a:
A) large market share in a rapidly growing industry
B) large market share in a slow growth industry
C) small market share in a rapidly growing industry
D) small share of a slow growth market
E) moderate market share in a rapidly growing industry.

Question

Quizplus · Accepted Answer

According to the BCG Matrix, a 'dog' has a small share of a slow growth market. Dogs are products or business units that have low market share and are not expected to experience significant growth in the future. They may generate enough cash to sustain themselves, but are not expected to become stars or cash cows.

Under the Assumptions of the BCG Matrix,a 'Dog' Has A