Under the assumptions of the BCG Matrix,a 'question mark' has a:
A) large market share in a rapidly growing industry
B) large market share in a slow growth industry
C) small market share in a rapidly growing industry
D) small share of a slow growth market
E) moderate market share in a slow growth industry,

Question

Quizplus · Accepted Answer

According to the BCG Matrix, a 'question mark' (also known as a 'problem child') refers to a business unit that has a small market share in a rapidly growing industry. These units require significant investment to gain market share and become 'stars' or should be divested if they cannot attain a dominant position in the market.

Under the Assumptions of the BCG Matrix,a 'Question Mark' Has