Under the assumptions of the BCG Matrix,a 'star' has a:
A) large market share in a rapidly growing industry
B) large market share in a slow growth industry
C) small market share in a rapidly growing industry
D) small share of a slow growth market
E) moderate market share in a slow growth industry.

Question

Quizplus · Accepted Answer

A 'star' in the BCG Matrix refers to a product or service that has a high market share in a rapidly growing industry. The term 'star' is used because it is a product or service that is performing well, has the potential for further growth and is generating a significant amount of profit for the company. Therefore, the best choice is A, which is a large market share in a rapidly growing industry.

Under the Assumptions of the BCG Matrix,a 'Star' Has A