The information that a Web site can gather about its visitors is called a _____.
A) clickstream
B) data mine
C) return path
D) touchpoint

Question

Quizplus · Accepted Answer

The term "clickstream" refers to the record of web pages visited and actions taken by a user while browsing a website. This information can be gathered by the website and used for analysis and personalization purposes. The other options are not directly related to the data gathered about website visitors.

The Information That a Web Site Can Gather About Its