According to Ted Leonhardt and Bill Faust, a _____ is an emotional shortcut between a company and its customer.
A) marketing strategy
B) brand
C) banner ad
D) product

Question

Quizplus · Accepted Answer

Ted Leonhardt and Bill Faust define a brand as an emotional shortcut between a company and its customer. Therefore, the best choice is B) brand. A marketing strategy, banner ad, or product do not necessarily incorporate the emotional connection aspect that is essential for a brand.

According to Ted Leonhardt and Bill Faust, a _____ Is