In cause marketing, when visitors click a link on the affiliate's Web page, a donation is made by a(n) _____ company.
A) advertising
B) marketing
C) not-for-profit
D) sponsoring

Question

Quizplus · Accepted Answer

In cause marketing, when visitors click a link on the affiliate's Web page, a donation is made by a sponsoring company. This is a form of partnership where the sponsoring company supports a good cause, gaining positive brand association in return.

In Cause Marketing, When Visitors Click a Link on the Affiliate's