_____ refers to the actual quality of a product that can be assessed through industry specification or expert rating.
A) Attribute correlation
B) Perceptual attribute
C) Objective quality
D) Retail personality

Question

Quizplus · Accepted Answer

Objective quality refers to the actual quality of a product that can be assessed through industry specification or expert rating. Attribute correlation is the relationship between different product attributes. Perceptual attribute refers to the perceived quality of a product based on customer perception. Retail personality refers to the image or personality of a retail store.

_____ Refers to the Actual Quality of a Product That