Which of the following statements is true of the underlying attributes of a product?
A) They are readily apparent and easily recognizable.
B) They can be easily evaluated prior to actual purchase.
C) They are often perceived only during consumption.
D) They are also referred to as search qualities.

Question

Quizplus · Accepted Answer

The underlying attributes of a product are often perceived only during consumption. This means that they cannot be readily apparent or easily evaluated prior to actual purchase, as in the case of search qualities. These attributes are intrinsic to the product and may include factors such as quality, taste, and durability, which become apparent only after the consumer has used or consumed the product.

Which of the Following Statements Is True of the Underlying