The ego-defensive function of attitudes:
A) makes consumers vulnerable to information that may be threatening.
B) allows consumers to simplify decision-making processes.
C) is based on the concept of reward and punishment.
D) works as a protection mechanism for consumers.

Question

Quizplus · Accepted Answer

The ego-defensive function of attitudes functions as a protection mechanism for consumers. It helps individuals to cope with threats to their self-esteem or personal values. This defense mechanism allows consumers to maintain a positive self-image by rejecting information that conflicts with their established attitudes.

The Ego-Defensive Function of Attitudes