The behavioral intentions model explicitly focuses on a consumer's attitude toward the behavior of buying rather than the attitude toward an object.

Question

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The behavioral intentions model is a theory that suggests that a consumer's attitude toward a behavior, such as buying, predicts their behavioral intentions, which in turn predict actual behavior. This model suggests that the attitude toward buying is more important than the attitude toward an object in regards to predicting behavior.

The Behavioral Intentions Model Explicitly Focuses on a Consumer's Attitude