
If consumers are not involved with a message or lack either the motivation or ability to process information, the peripheral route to persuasion will be followed.
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Q29: In the context of the elaboration likelihood
Q30: If the affect found in a schema
Q31: The ego-defensive function of attitudes enables consumers
Q32: Identify a true statement in the context
Q33: In the context of the changing communication
Q35: The matchup hypothesis states that:
A) the more
Q36: According to the elaboration likelihood model (ELM),
Q37: The behavioral intentions model explicitly focuses on
Q38: According to the elaboration likelihood model of
Q39: The knowledge function of attitudes works as
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