Identify a true statement in the context of attitude-behavior consistency.
A) Sales promotion is not required if consumers have a positive attitude toward a product.
B) Attitudes are stronger predictors of behavior when the decision to be made is not classified as high involvement.
C) Attitudes are stronger predictors of behavior when situational factors do not impede the product selection.
D) Attitudes are the most reliable predictors of behavior as they remain constant over time.

Question

Quizplus · Accepted Answer

Attitudes are indeed stronger predictors of behavior when situational factors do not impede the product selection, as these factors can significantly influence the consistency between what people believe or feel and how they act.

Identify a True Statement in the Context of Attitude-Behavior Consistency