Which of the following can impact the sales-to-advertising response function?
A) creativity of advertising execution
B) state of the economy
C) intensity of competitive advertising efforts
D) overall quality of the brand's mix
E) All of these are correct.

Question

Which of the following can impact the sales-to-advertising response function? 
A) creativity of advertising execution 
B) state of the economy 
C) intensity of competitive advertising efforts 
D) overall quality of the brand's mix 
E) All of these are correct.

Quizplus · Accepted Answer

All of these factors can impact the sales-to-advertising response function. The creativity of advertising execution can impact how effective the advertisements are in capturing the audience's attention and driving sales. The state of the economy can impact consumer behavior and buying habits, which can affect the response to advertising. The intensity of competitive advertising efforts can also impact the effectiveness of a brand's advertising. Finally, the overall quality of the brand's mix, including the product or service itself and other marketing efforts, can impact the response to advertising.

Which of the Following Can Impact the Sales-To-Advertising Response Function