The _____ effect is the delay of results of marcom on sales from one time period to another.
A) economic
B) consumer response
C) heretical
D) advertising response
E) lagged

Question

The _____ effect is the delay of results of marcom on sales from one time period to another.
A) economic 
B) consumer response 
C) heretical 
D) advertising response 
E) lagged

Quizplus · Accepted Answer

The term "lagged effect" is used to describe the delay between the implementation of a marketing communication campaign and its effect on sales. It refers to the fact that it takes time for consumers to process and respond to marketing communication messages.

The _____ Effect Is the Delay of Results of Marcom on Sales